Bachelor's degree in Marketing, Communications, Business, or a related field is required.
Minimum 4 to 6 years of progressive experience in digital or integrated marketing, with a strong track record across both performance and brand campaigns.
Demonstrable experience managing end-to-end email marketing programmes, including marketing automation platforms (e.g. HubSpot, Mailchimp, Salesforce Marketing Cloud, or equivalent).
Hands-on experience running paid media campaigns across Google, Meta, LinkedIn, and other relevant platforms.
Experience in higher education, EdTech, or mission-driven organisations is desirable but not required.
Prior experience working in a cross-functional environment, collaborating with creative, content, data, and admissions teams.
Strong understanding of brand marketing principles and the ability to balance awareness and acquisition objectives.
Analytical mindset with proficiency in campaign reporting tools (Google Analytics, Meta Ads Manager, CRM dashboards, etc.).
Excellent written communication skills, with an eye for brand-consistent, audience-appropriate messaging.
Comfortable working with marketing automation and CRM tools for email segmentation and lifecycle management.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Collaborative, curious, and proactive with the ability to work autonomously and influence without authority.
GK
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