MARKETING MANAGER

Core Competencies & Key Attributes

Core Leadership Competencies

• Collaboration and consultation – work effectively with others and contributes effectively to achieve shared objectives
• Excellence – sets high stands for self and upholds others to them in all things while driving for continuous improvement
• Commercial acumen – clear understanding of the role brands and marketing play in driving volume and revenue for the group
• Effective communicator – both visual and textual, speaking and writing clearly and effectively, while listening effectively and tuning in to the said and unsaid messages

Core Technical Competencies

• Understanding of basic marketing concepts and pillars
• Understanding of the NPD process
• Understanding of brand P & Ls
• Understanding of social media and digital marketing terms, metrics and strategies
• Understanding of Consumer and market research studies