Regional Sales Manager Small Scale Business – 2 Posts
Members only
North Rift Region, Kenya
KES 250,000 – 450,000/moMarket estimate
On-siteFull-timeSeniorPosted today
What you bring
Academic Qualifications
Bachelor's degree in: Agribusiness Management, Business Administration; or Sales and Marketing or a related discipline.
A postgraduate qualification in Business Administration, Strategic Management, Marketing or Agribusiness will be an added advantage.
Professional training or certification in sales management, leadership, business development or customer relationship management will be an added advantage.
Professional Experience
Minimum of 7–10 years of relevant working experience in agricultural inputs, agribusiness, crop protection, crop nutrition, seeds or related FMCG/agricultural commercial environments.
At least 3–5 years in a management position with direct responsibility for leading a regional or territory-based sales team.
Demonstrated experience in managing regional sales targets, budgets, forecasting and commercial performance.
Proven track record in developing and managing agro-dealer, distributor and other agricultural distribution networks.
Practical experience in selling crop protection products, fertilizers, crop nutrition solutions and seeds.
Demonstrated ability to penetrate rural and emerging agricultural markets, particularly within the small-scale farmer segment.
Experience in farmer engagement, field demonstrations, product promotion and agricultural market development.
Proven experience in customer relationship management, commercial negotiations and credit collection.
Experience in analysing sales data, interpreting market trends and preparing management reports.
Exposure to ERP, CRM and digital sales management systems will be an added advantage.
Technical Competencies
Strong understanding of the agricultural inputs industry in Kenya.
Good knowledge of crop protection products, including pesticides, fungicides, herbicides and insecticides.
Understanding of crop nutrition products, including fertilizers, foliar feeds, soil conditioners and other crop nutrition solutions.
Understanding of seed varieties, seed quality, crop suitability, seasonal demand and regional cropping patterns.
Ability to understand and communicate basic agronomic principles and appropriate product application requirements.
Strong knowledge of agricultural distribution channels and agro-dealer business models.
Sales forecasting, budgeting and commercial performance analysis.
Knowledge of pricing strategies, gross margin management and commercial negotiations.
Strong understanding of customer credit management and debt collection.
Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
Experience working with ERP, CRM and digital sales reporting platforms.
Ability to interpret sales dashboards and use data to support business decisions.
Employer closing dateNot provided
GoKazini listing ends5 Dec 2026
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5 December is when this listing ends on GoKazini. The employer may stop accepting applications before then, so apply soon.
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